In recent years, building a strong brand and connecting more effectively with the customer base has been one of DTDC’s main focuses. As we grow geographically and our product portfolio meets a broader customer need, we have recognized that the right brand environment and communications can be of unparalleled value to our customers to experience and adopt our new initiatives. DTDC has therefore launched a brand building campaign across India to improve our visibility, showcase our new breakthrough products, and create the foundation for DTDC that can be expected in the future. This not only includes a warm and inviting shop environment, but also well-trained staff who respond to customer needs, cutting-edge infrastructure and technology. While the dtdc network is spread across all metro and Tier 1 cities, we have vowed not to limit the brand building campaign to Urban India. Recently, brand building has been treated as one of the most important activities. Having seen the tangible benefits of the activity, our distributors and customers have already crossed the boundaries of metros and cities, reaching rural and remote areas. From the most upmarket neighborhoods of Mumbai to the small town of less than 5,000 in Uttaranchal, Jaspur, DTDC has a common identity today. dtdc also believes that this campaign binds us as an organization and sets us apart from our shared organizational goals, apart from improving our visibility, opening up new businesses and strengthening the already strong bond between franchisees and management.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.